Printing Presentation Folders Can Be Tricky

By Winn Apple   |   Published May, 2013

Presentation folders seem like a simple and straight forward product, but there are quite a few things that go into producing these printed folders.

If your company invests time and resources into developing the collateral material, you’ll want a quality printer that can handle the many aspects to printing and producing brochures, letterhead, business cards, booklets and presentation folders.

Many presentation folders have a double crease fold which allows the folders to hold a thicker amount of company collateral without losing its shape or bulging. Attention to these types of details will make all the difference in a professional looking pack.

You’ll want your presentation folders to match the other parts of your collateral package – so shop around for a knowledgeable printer.

Often, company logos have specialty colors requiring the use of PMS – or – spot colors. In order to achieve this, your printer will need to offer off-set printing.

Pocket folders have a few additional variables to consider. Whether you require a single pocket presentation folder or a double pocket presentation folder, you’ll want to consider the amount of material it will need to hold.

Most printers can handle the standard straight pocket folder. But your design may require di-cut services for the pockets of your folder. If the pockets have any sort of curve, you’ll need to research printers who offer di-cut services.

You’ll need to consider if you’d like your folder to hold your business card. A slotted pocket will need to be included.

Keep the outside of your presentation folder sharp. Don’t cover it with information. Your logo or replication of the pattern on your marketing material is a clean presentation. The information is inside. No need to bombard the reader – but certainly make it look interesting. A blank folder won’t prompt much attention.

Make sure that you select a sturdy paper stock. The presentation will travel and undergo a fair amount of handling. You’ll want a strong paper stock to withstand. Depending on the image your company has cultivated, you’ll choose between a matte or gloss finish.

If the presentation folder has a fair amount of color, a gloss will help make the colors pop. Matte offers an understated sophistication. High quality paper stock absorbs color better – yet another reason to select your paper wisely. Recycled paper stock comes in a wide variety of options. The quality is superior.

Don’t be afraid to ask your printer for samples of presentation folders with both recycled and non-recycled paper stock.

Printing eco-friendly presentation folders still achieves the quality you want and conserves natural resources too. Be sure to display your FSC logo and recycled paper logo on your presentation folder. It makes a difference.

We also offer on-line printing for your other collateral material. If your files are ready to send to press – visit our on-line eco-friendly printing site, PrintingGreen.com. Send your files to press instantly.

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About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.